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A Gentleman’s Pickup.

Twenty-five years ago, GMC introduced Denali as a high-trim level of its full-size Yukon SUV to compete with Lincoln’s new Navigator. GM’s marketing brain trusts at the time thought its luxury brand Cadillac should stick with cars. Just imagine how that went over at Caddy’s HQ. Lead balloons have flown far higher than GMC’s product plan and just months later the Yukon Denali was repackaged as Cadillac’s Escalade.

 

Back then, GMC’s principal differentiation from Chevrolet trucks was a broad product line from pickups to heavy-duty truck chassis and even the semi tractors that pull 18-wheelers. Today the brand focuses on a premium image to separate it from its bowtie sibling, although most rivals, including Chevy, offer fancy trucks. Have you looked at pickup window stickers lately?  And now the Denali trim level is very much alive and available on all GMC truck and SUV offerings except the Hummer EV, the $100-grand brute that requires little additional embellishment.

Our Sierra 1500 Denali arrived for testing looking like it was dressed to kill with its deep Onyx Black paint and hovering over 22-inch polished aluminum wheels, a $3,295 option. It seemed a bit too fancy to visit Home Depot, so I ventured over to The Golf Club of Amelia Island next to the Ritz Carlton for a photo shoot. After a quick snap at the Club, I then headed to our public beach nearby to see if it was up to four-wheeling in the sand. The GMC managed both duties with ease.

Our Sierra Denali tilted the MSRP scales at a starting price of $69,900, but if you wish for more, there’s a Denali Ultimate for $82,500. Our press vehicle did the full-posh trick by adding $15,490 in options, including the beefy 6.2-liter V8, to bring the total to $87,385 including freight. Extras like the Active Exhaust added a nice growl and GM’s Super Cruise kept the big guy in its lane on the highway.

Climbing aboard is assisted by nicely finished running boards and interior pull handles. Once aboard, the truck presents a rugged look with instruments in proper order along with a 13.4-inch touch screen display that handles infotainment and connectivity. Our Jet Black leather seats were fully adjustable and supportive and there’s ample storage in the nicely trimmed center console. Additional storage was optioned under the rear seat.

Access to the bed doesn’t involve tall leaping or scaling, just fold down the tailgate steps and climb right up with a handle to assist. The carbon fiber composite bed provides a class leading 63.9 cubic feet of cargo space, just incase you do run over to Home Depot. A trailering package is included on SLE and above GMC models and our big 6.2-liter will tow 13,000-pounds, the same as the diesel Sierra.

While I didn’t haul or tow during my week in the lovely Denali, its performance was assuring and comfortable. Fuel economy of 16 MPG combined may dampen the enthusiasm of some weekend warrior buyers, but a new electric version is coming along soon with an expected range of 440-miles.

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For some of us who’ve been around the automotive industry for more than a handful of decades, the term “muscle car” was popularized in the 1960s era of American automakers stuffing big V8 engines into coupes, sedans and a few convertibles. Fast forward to today’s market and, at least for the moment, the only former “Big Three” automaker stuffing snorting V8 engines into passenger cars is Ford. But this hardly means that petrol powered bragging rights are the sole province of the fellas in Dearborn, Michigan.

First a short history lesson. The Dodge brothers built their first car in 1914 and in 1928 their company was acquired by Chrysler. In 1998 the iconic American automaker joined Mercedes-Benz parent to create DaimlerChrysler Motors, an alleged “Merger of Equals”. In 2007 Cerberus Capital Management took control and along with a weak economy, steered the automaker into further distress. After a short restructuring, Fiat acquired a majority stake in Chrysler Corp and in 2014 renamed the automaker to FCA US LLC. Finally in 2021, Fiat and the French PSA Group joined to become Stellantis N.V. with headquarters in Hoofddorp, North Holland.

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I share this very condensed history to enable readers to grasp how challenging it has been for the Dodge product planners to get really competitive cars to market. Today’s Charger is a great example. After successfully positioning Dodge as a provider of rip-snorting, thunderous performance vehicles, the Netherlands-based Stellantis decided that electricity was the best propulsion system for the Dodge Charger. They might have asked Harley Davidson how sales of their battery-powered motorcycle were doing but wasn’t the car business pivoting to plugs? So 2025 was not a banner year for electric Chargers.

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This year Chargers are literally roaring back and while not “yet” with HEMI V8 power, the 3.0-liter, twin-turbo, six-cylinder engine offerings are compelling. Charger’s standard offering produces 420 HP with a deep growl out the twin exhaust pipes. Not enough to make your right foot happy? Option the high-output version and 550 HP is on tap, plenty enough to take on most V8s. And early buyers could acquire a Super Bee Launch Edition with 600 HP and that high-octane bee on the fenders. Sadly, they didn’t send me that version.

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Today’s Dodge fellas position the Daytona as a muscle car rivaling Ford’s Mustang and when applied to the two-door coupe version, that’s fair. But I found this good-looking, well-equipped four-door sports sedan a reasonable rival to a few luxury brands. If you want a GM competitor, it’s Cadillac’s CT5 V, a quite nice sports sedan but you’ll give up 100 HP and some interior space. BMW’s 540i xDrive and the Mercedes-Benz E 450 4MATIC also offer smooth power and handling, but you’ll spend luxury money to sit in those heated seats.

 

Our Dodge didn’t really rival luxury brands in the elevated detail of materials and precision but our Charger continued to impress me with a long list of attributes that are not often found in high-volume models. And the handling characteristics are quite good for a full-size sedan that adds even more utility with a big rear hatch opening and folding rear seats. The new Charger is a welcome offering in today’s utilitarian marketplace.

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THE FINE PRINT

2026 Dodge Charger R/T Plus

TYPE:  Front Engine, all-wheel-drive

ENGINE:  3.0 -liter twin-turbo I-6

HORSEPOWER:  420 @ 5,200 RPM

TORQUE:  469 lb.ft. @ 3,500 RPM

BASE PRICE: $51,995

AS TESTED:  $65,365

FUEL CONSUMPTION:  

17-city, 26-highway, 20-combined

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