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The GR Supra - Toyota’s winning partnership strategy

In a market where sedans are less popular than SUVs and pickup trucks, sportscars are a challenging conversation to start in an automaker’s product planning meeting. Try to make a compelling case for the sexy two-seater that grab enthusiast magazine and website real estate and someone’s bound to point out that Jeep has been a cash cow brand for decades making SUVs and now pickup trucks. But what if the company teams with another automaker who faces the same challenge? Toyota did just that a decade ago when it partnered with Subaru to develop its GT86 sports coupe. That sportscar is primarily a twin to Subaru’s BRZ model from the chassis to boxer engine. And both brands have done reasonably well with the affordable offerings.

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Perhaps a more interesting partnership is Toyota’s GR Supra, a venture with luxury automaker BMW where the German mechanicals under the skin are the same, but the bodies and sports strategy take very different paths. In 2018 when BMW designed its second generation of the Z4 sportscar, it moved from a retracting hardtop to a canvas-topped roadster. It also retained the strategy of offering a four-cylinder engine as well as its silky inline six. In contrast, Toyota designed a sharp-edged coupe body that looks and acts ready for a racetrack and that’s been a winning strategy.

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I first encountered Toyota’s new Supra at a press introduction where a racetrack was part of the venue and was pleasantly surprised at how it performed when pushed aggressively. I know, it’s a Bimmer under the Toyota sheetmetal, but it seemed more willing to attack the twisties than I recalled from my last Z4 experience. And when the GR Supra arrived in my driveway a couple of weeks ago for this test, it sported an available six-speed, manual gearbox, an option not even offered in the BMW. If that’s surprising, it shouldn’t be. The German automaker has focused its track athletics on the M2 and M3 coupes and assumes that grand touring in Mercedes SL style is what its owners want in its Z4 roadster.

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Although I wasn’t on a racetrack during my week of testing, I did get enough time in this stylish coupe to experience that its performance matched the F1 style. The 3.0-liter, turbocharged six produces 382-horsepower and that’s just right to move this 3,400-pound coupe around with alacrity. And although the paddle-shifting, eight-speed automatic posts quicker acceleration times along with a smidge better fuel economy, the close-ratio, six-speed gearbox with rev-matching downshifts really connects the driver to the machine.

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Toyota’s GR initials stand for the automaker’s Gazoo Racing, a performance initiative begun by former CEO Akio Toyoda who was as comfortable in a Nomex race suit behind the wheel as he was in pinstriped attire behind a desk. So the nicely dialed in suspension is firm and crisp and four-pot Brembo brakes up front clamp down nicely when needed. The exhaust tone does its part with a crackle at high-rev shifts, but otherwise isn’t too Harley like. And with this focus on sportiness, Toyota’s Supra handily outsells its BMW cousin. Perhaps there’s a lesson here…

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THE FINE PRINT

2023 Toyota GR Supra

TYPE:  Front-engine, rear-wheel-drive

ENGINE:  3.0-liter Turbo I-6

HORSEPOWER:  382 @ 5,800 RPM

TORQUE:  368 lb.ft. @ 1,800 RPM

BASE PRICE: $55,650

AS TESTED:  $57,940

FUEL CONSUMPTION: 19-city, 27-highway, 21-combined

For some of us who’ve been around the automotive industry for more than a handful of decades, the term “muscle car” was popularized in the 1960s era of American automakers stuffing big V8 engines into coupes, sedans and a few convertibles. Fast forward to today’s market and, at least for the moment, the only former “Big Three” automaker stuffing snorting V8 engines into passenger cars is Ford. But this hardly means that petrol powered bragging rights are the sole province of the fellas in Dearborn, Michigan.

First a short history lesson. The Dodge brothers built their first car in 1914 and in 1928 their company was acquired by Chrysler. In 1998 the iconic American automaker joined Mercedes-Benz parent to create DaimlerChrysler Motors, an alleged “Merger of Equals”. In 2007 Cerberus Capital Management took control and along with a weak economy, steered the automaker into further distress. After a short restructuring, Fiat acquired a majority stake in Chrysler Corp and in 2014 renamed the automaker to FCA US LLC. Finally in 2021, Fiat and the French PSA Group joined to become Stellantis N.V. with headquarters in Hoofddorp, North Holland.

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I share this very condensed history to enable readers to grasp how challenging it has been for the Dodge product planners to get really competitive cars to market. Today’s Charger is a great example. After successfully positioning Dodge as a provider of rip-snorting, thunderous performance vehicles, the Netherlands-based Stellantis decided that electricity was the best propulsion system for the Dodge Charger. They might have asked Harley Davidson how sales of their battery-powered motorcycle were doing but wasn’t the car business pivoting to plugs? So 2025 was not a banner year for electric Chargers.

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This year Chargers are literally roaring back and while not “yet” with HEMI V8 power, the 3.0-liter, twin-turbo, six-cylinder engine offerings are compelling. Charger’s standard offering produces 420 HP with a deep growl out the twin exhaust pipes. Not enough to make your right foot happy? Option the high-output version and 550 HP is on tap, plenty enough to take on most V8s. And early buyers could acquire a Super Bee Launch Edition with 600 HP and that high-octane bee on the fenders. Sadly, they didn’t send me that version.

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Today’s Dodge fellas position the Daytona as a muscle car rivaling Ford’s Mustang and when applied to the two-door coupe version, that’s fair. But I found this good-looking, well-equipped four-door sports sedan a reasonable rival to a few luxury brands. If you want a GM competitor, it’s Cadillac’s CT5 V, a quite nice sports sedan but you’ll give up 100 HP and some interior space. BMW’s 540i xDrive and the Mercedes-Benz E 450 4MATIC also offer smooth power and handling, but you’ll spend luxury money to sit in those heated seats.

 

Our Dodge didn’t really rival luxury brands in the elevated detail of materials and precision but our Charger continued to impress me with a long list of attributes that are not often found in high-volume models. And the handling characteristics are quite good for a full-size sedan that adds even more utility with a big rear hatch opening and folding rear seats. The new Charger is a welcome offering in today’s utilitarian marketplace.

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THE FINE PRINT

2026 Dodge Charger R/T Plus

TYPE:  Front Engine, all-wheel-drive

ENGINE:  3.0 -liter twin-turbo I-6

HORSEPOWER:  420 @ 5,200 RPM

TORQUE:  469 lb.ft. @ 3,500 RPM

BASE PRICE: $51,995

AS TESTED:  $65,365

FUEL CONSUMPTION:  

17-city, 26-highway, 20-combined

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