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Lucid makes its electric luxury more affordable

A couple of years ago, I sat at a traffic light in a Lucid Air Dream edition, a $170,500 full-size pure electric luxury sedan. The right seat was occupied by Justin Berkowitz, a technically-savvy public relations chap who had offered helpful product information during our drive. A fellow journalist pulled up beside us in an electric Polestar and challenged us to a sprint from 0-to-60 MPH. Spoiler alert – it wasn’t a fair fight!

My Lucid companion set up the Air’s “Launch Control” and when the light changed the 1,111 HP motors hurled us to 60 in just 2.5-seconds. I had the driver’s window down and could hear the tires just chirping a bit, doing all they could to keep traction. The only supercar I was aware of with this kind of alacrity was Ferrari’s SF 90 Stradale, a $516,295 performance hybrid that will transport just two fashionable folks to 60 in merely two-seconds. Less than a year later, Tesla responded with a sub-two-second Model S Plaid and Lucid quickly replied with its 1,234 HP Sapphire model. Apparently well-healed EV buyers are an impatient bunch.

After our amusing trounce of the Polestar, Justin asked what I would think of this great driving luxury sedan with simply reasonable acceleration and excellent, but not record-breaking range at less than half the price? It sounded like a winning combination to me and that’s exactly what Lucid has done with its Pure model. A single motor delivers 430 HP, enough to sprint to 60 MPH in 4.5-seconds, about the same as most full-size luxury sedans. And the 118 KWh battery is scaled down to 88 KWh allowing increased rear passenger space and lower vehicle weight while still delivering 410-miles of range. Did I mention the Pure’s $69,900 MSRP?

The current Lucid Air lineup offers four models from our Pure to Touring $77,900, Grand Touring $109,900 and Sapphire $249,000.  Of course they differ in content and performance, but after a week of driving that included transporting friends who own luxury vehicles, there wasn’t much missing that I would yearn for. I love good stereo, especially in a quiet EV cabin, and Lucid’s Surreal Sound, a nine-speaker, 500-watt system is included. But if you wish to go all in, new Pure models are available with the 21-speaker Pro system with Dolby Atmos for an additional $2,900. I’d need a convincing demo at the Lucid store before making that leap.

Other luxuries like leather seating are available, but the Mojave PurLuxe leather alternative was a perfectly fine alternative and aren’t we saving the planet with this EV decision? The panoramic glass roof found on Grand Touring and Sapphire models is replaced with a more than ample windshield sweeping into a metal roof and that works fine in my book. A dramatic 34-inch display screen that sweeps before the driver and a power retractable flat panel below it that uncovers a storage compartment are part of the standard fitment. The outside mirrors are heated and power folded. Even the charge port door opens and closes with a touch of a button.

The Lucid Pure sits low over its 19-inch wheels and the aerodynamic design delivers a class leading 0.197 drag coefficient. That profile might be a bit challenging for people who have lost a bit of flexibility over the years. Lucid’s new Gravity SUV is an alternative to consider if stepping in and out with ease is a requirement.

While I didn’t engage in drag racing contests during the Pure testing, I did make a safe pass on a two-lane road and the power and handling made the task effortless. And the 900-volt electric architecture easily accommodates fast charging on the road. Although traditional luxury brands offer new electric vehicles, the best head-to-head competitor is Tesla’s Model S that delivers similar range and MSRP.

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THE FINE PRINT

2024  Lucid Air Pure

TYPE:  Single-motor, rear-wheel-drive

HORSEPOWER:  430 equiv

TORQUE:  406 lb.ft. equiv

BATTERY: 88 kWh

RANGE: 419-miles

MPGe: 140 city, 134 highway, 137 combined

BASE PRICE: $69,900

AS TESTED:  $72,200

For some of us who’ve been around the automotive industry for more than a handful of decades, the term “muscle car” was popularized in the 1960s era of American automakers stuffing big V8 engines into coupes, sedans and a few convertibles. Fast forward to today’s market and, at least for the moment, the only former “Big Three” automaker stuffing snorting V8 engines into passenger cars is Ford. But this hardly means that petrol powered bragging rights are the sole province of the fellas in Dearborn, Michigan.

First a short history lesson. The Dodge brothers built their first car in 1914 and in 1928 their company was acquired by Chrysler. In 1998 the iconic American automaker joined Mercedes-Benz parent to create DaimlerChrysler Motors, an alleged “Merger of Equals”. In 2007 Cerberus Capital Management took control and along with a weak economy, steered the automaker into further distress. After a short restructuring, Fiat acquired a majority stake in Chrysler Corp and in 2014 renamed the automaker to FCA US LLC. Finally in 2021, Fiat and the French PSA Group joined to become Stellantis N.V. with headquarters in Hoofddorp, North Holland.

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I share this very condensed history to enable readers to grasp how challenging it has been for the Dodge product planners to get really competitive cars to market. Today’s Charger is a great example. After successfully positioning Dodge as a provider of rip-snorting, thunderous performance vehicles, the Netherlands-based Stellantis decided that electricity was the best propulsion system for the Dodge Charger. They might have asked Harley Davidson how sales of their battery-powered motorcycle were doing but wasn’t the car business pivoting to plugs? So 2025 was not a banner year for electric Chargers.

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This year Chargers are literally roaring back and while not “yet” with HEMI V8 power, the 3.0-liter, twin-turbo, six-cylinder engine offerings are compelling. Charger’s standard offering produces 420 HP with a deep growl out the twin exhaust pipes. Not enough to make your right foot happy? Option the high-output version and 550 HP is on tap, plenty enough to take on most V8s. And early buyers could acquire a Super Bee Launch Edition with 600 HP and that high-octane bee on the fenders. Sadly, they didn’t send me that version.

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Today’s Dodge fellas position the Daytona as a muscle car rivaling Ford’s Mustang and when applied to the two-door coupe version, that’s fair. But I found this good-looking, well-equipped four-door sports sedan a reasonable rival to a few luxury brands. If you want a GM competitor, it’s Cadillac’s CT5 V, a quite nice sports sedan but you’ll give up 100 HP and some interior space. BMW’s 540i xDrive and the Mercedes-Benz E 450 4MATIC also offer smooth power and handling, but you’ll spend luxury money to sit in those heated seats.

 

Our Dodge didn’t really rival luxury brands in the elevated detail of materials and precision but our Charger continued to impress me with a long list of attributes that are not often found in high-volume models. And the handling characteristics are quite good for a full-size sedan that adds even more utility with a big rear hatch opening and folding rear seats. The new Charger is a welcome offering in today’s utilitarian marketplace.

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THE FINE PRINT

2026 Dodge Charger R/T Plus

TYPE:  Front Engine, all-wheel-drive

ENGINE:  3.0 -liter twin-turbo I-6

HORSEPOWER:  420 @ 5,200 RPM

TORQUE:  469 lb.ft. @ 3,500 RPM

BASE PRICE: $51,995

AS TESTED:  $65,365

FUEL CONSUMPTION:  

17-city, 26-highway, 20-combined

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